6 October 2011

Thinking Paper #140: Mr Greggs the bulldog baker‏

By Ron Ford Golightly

Abstract

Don't panic readers. Less than 24 hours after the now famous "Bulldog spirit" speech, bakery chain Greggs has said a big "fuck you" to the pesky recession and served up a deliciously fatty 0.8% increase in third quarter like-for-like sales. Mr Greggs was said to remain confident in its full year prospects despite the persistently tough retail environment. Good for you Mr Greggs.



Mr Greggs - The IIPBA pays homage

Just hours after David Cameron called for less "sogginess" in his cheese and ham bakes, Greggs served up a big smack in the face to that pesky recession. Greggs, famous for its value-for-money sausage rolls, pasties and cakes said, "The trading environment remains challenging, with consumers' disposable incomes under pressure. But let’s face it, who doesn't love a piping hot steak bake when they're really hungover on a Thursday morning".

Mr Greggs also said that meal deals and the launch of its new 'Superstar Doughnuts' helped pull in fat customers with no will power.

Concluding Comments

Does this still mean that Merv the Swerv has to print some more made up money? I do hope not. Anyway, the IIPBA is really looking forward to Gregg’s special Christmas Turkey slice. mmmm.

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